PPC is not always the best solution.

Benefits

• Very qualified website traffic
• Cost effective, you only pay when your ad is clicked
• The most measureable and accurate form of advertising
• Immediate visibility as quick to launch
• Different/New visitors
• Increase in brand awareness & equity with new eyeballs
• Fixed budget with the ability to qualify and maximise your returns

OPPORTUNITY – 90% of people have sites, only 10% advertise

Ideal opportunities for PPC?

• Time dependant product launch
• Organic SEO has not yet had time to take effect
• The market is large and the competition is excessive so achieving rankings/listings is going to be difficult