Link development is the cross referencing of one site to the other. Links are a "vote" for your site from a 3rd party site. Quality and quantity count in the search engine rankings.
Types of links:
External - A link from your site to another site
Internal - Links within a site (i.e. within...
This is an online reservation, booking and boat management system for yachts. The system is linked into a customer database and enables instant emails at various stages of the booking cycle.
Boats and charters can be managed, one ways planned and a record kept of payments.
Have you done keyword research?
Ranking for keywords that people do not use is a common error
Are you using industry jargon
- Residential sales
- Apartment for sale?
Are you assuming everyone uses your "right" words?
Do people use the keywords that you are ranking for?
There can be a HUGE...
Submissions are the manual process of informing the search engines/directories you are open.
Having your site indexed on the Search Engines is not a "by luck" activity. You need:
Search engine friendly menus
Re-directs for page changes (called...
The landscape changes
Once the site has been set up to be search engine friendly the work really begins as the search engine landscape is constantly changing.
Your site will change
Competitor sites will change
Most significantly the search engines are constantly changing their algorithms.
First, we develop a list of desired visitor actions, typical actions being:
Register an email address
Order a product online
Download a white paper
Watch a demo
Having identified the Site Owner and the Site Visitor objectives we:
Review the site statistics and identify choke points,...
This remind you of a website you know?
A site that is so complicated you can never find what you are looking for?
Pages which are different from what you were led to believe?
A desire to give up at the payment section because it's just too difficult to carry on?
Research tells us website...
The 6 steps we follow in website planning and design:
What is the product/service and who are you going to sell to
Why should they buy from you - how are you going to be different?
How are you going to market online to get attention
Plan what pages...