News & Views

  • Search Engine Credibility

    Link development is the cross referencing of one site to the other. Links are a "vote" for your site from a 3rd party site. Quality and quantity count in the search engine rankings. Types of links: External - A link from your site to another site Internal - Links within a site (i.e. within...
  • Yacht Charter Reservation System

    This is an online reservation, booking  and boat management system for yachts. The system is linked into a customer database and enables instant emails at various stages of the booking cycle. Boats and charters can be managed, one ways planned and a record kept of payments.  
  • Ranking Great, But Traffic Pitiful?

    Have you done keyword research? Ranking for keywords that people do not use is a common error Are you using industry jargon - Residential sales vs - Apartment for sale? Are you assuming everyone uses your "right" words? Do people use the keywords that you are ranking for? There can be a HUGE...
  • We’re Open

    Website Submissions Definition Submissions are the manual process of informing the search engines/directories you are open. Having your site indexed on the Search Engines is not a "by luck" activity. You need: Links Search engine friendly menus Site maps Re-directs for page changes (called...
  • Analytics – Why Measure?

    The landscape changes  Once the site has been set up to be search engine friendly the work really begins as the search engine landscape is constantly changing. Your site will change Competitor sites will change Most significantly the search engines are constantly changing their algorithms. Search...
  • Website Conversion Plan

    First, we develop a list of desired visitor actions, typical actions being: Register an email address Order a product online Download a white paper Watch a demo Having identified the Site Owner and the Site Visitor objectives we: Review the site statistics and identify choke points,...
  • Website Usability – 3 issues to resolve

    This remind you of a website you know? A site that is so complicated you can never find what you are looking for? Pages which are different from what you were led to believe? A desire to give up at the payment section because it's just too difficult to carry on? Research tells us website...
  • Plan your website in 6 steps

    The 6 steps we follow in website planning and design: Site Strategy What is the product/service and who are you going to sell to Why should they buy from you - how are you going to be different? How are you going to market online to get attention Structure/Pagination Plan what pages...

News & Views