We’ve all been there, it’s daunting when faced with a blank page and thinking “where do I start?” Many of our clients find writing content for the internet a real challenge, so we’ve now built a team to provide this service.
Particularly for large websites it can be complex pulling together inter-related content that is written in a consistent style. For a visitor, having consistency across the website makes it easier to read and use the site.Writing for the web takes a different set of skills. Marketing messages have to be simple, immediately engage and provide credibility.
How do you make sure your important email newsletter is received, opened, read and stimulates a response from the reader? We develop email campaigns which look to achieve your objectives. We ensure content is skim readable with key messages and calls to action carefully placed. We provide a software tool to enable you to see who has opened and read the email.
These marketing tools provide real reassurance to your clients. They may be well known to you, but it is surprising how few websites provide this level of information: