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• Content Development
• Copy Optimization

No time to create website content?

We’ve all been there, it’s daunting when faced with a blank page and thinking “where do I start?” Many of our clients find writing content for the internet a real challenge, so we’ve now built a team to provide this service.

Typically, we provide support in:

Website Copy

Particularly for large websites it can be complex pulling together inter-related content that is written in a consistent style. For a visitor, having consistency across the website makes it easier to read and use the site.Writing for the web takes a different set of skills. Marketing messages have to be simple, immediately engage and provide credibility.

Email Marketing

How do you make sure your important email newsletter is received, opened, read and stimulates a response from the reader? We develop email campaigns which look to achieve your objectives. We ensure content is skim readable with key messages and calls to action carefully placed. We  provide a software tool to enable you to see who has opened and read the email.

Credibility Tools

These marketing tools provide real reassurance to your clients. They may be well known to you, but it is surprising how few websites provide this level of information:

1. Case Studies: there is nothing better than potential clients hearing how happy existing clients are. We help you ask for the right information from which we develop a professional, search friendly case study.
2. Press Releases and Articles: a critical success factor of any online public relations campaign is to increase the number of website visitors. To do this press releases and articles must be interesting and relevant and search engine friendly.
3. FAQs and Glossaries: producing these is often the lowest priority piece of work, but for a visitor to your website they can be invaluable points of reference and may ultimately mean the visitor does not need to leave the site increasing “time on site and site stickiness”.
4. White Papers: these are normally produced by companies selling technical products and services and provide an independent view on a relevant subject. They provide an opportunity for you to show your expertise and industry knowledge.