PPC, Google Adwords

Paid Search, also known as “pay per click” (PPC) or “cost per click” advertising (CPC) is targeted advertising on the search engine results pages.

How PPC systems work:

  • Select the keyword phrase to bid on (enables you to identify the most qualified customers)
  • Set a daily budget and a maximum cost per click
  • When someone searches on that keyword your advertisement is shown on the search engine results page
  • The advertisement is placed on the right hand side of the page (see pink area)
  • Each time someone clicks on your advertisement you pay (up to your budget)

Paid Search can be one of the most cost effective and scalable forms of performance-based online marketing.

Remember:
  • Your target market is searching directly for you – your goal is to BE THERE
  • You are marketing to a chosen audience – you only appear (& spend) IF someone searches for you
  • You only get visitors who are searching for you, they are well qualified
  • You have complete control by selecting the keywords and budget
  • Best of all you can measure and adjust everything

Critical

Paid Search is very easy to start, BUT is extremely complicated to do well and maximise your returns. i-Marketing has the experience, knowledge and expertise to successfully manage your Paid Search Campaigns.

Google Adwords – Advertiser Guide

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