PPC, Google Adwords

Paid Search, also known as “pay per click” (PPC) or “cost per click” advertising (CPC) is targeted advertising on the search engine results pages.

PPC systems work by enabling you to:

  • Select the keywords phrase to bid on (enables you to identify the most qualified customers)
  • Set a daily budget and a maximum cost per click, reflecting your budget
  • When someone searches on that keyword your advertisement is shown on the search engine results page
  • This advertisement is placed in the PINK section of the page
  • Each time someone clicks on your advertisement you pay (up to your budget)

Paid Search can be one of the most cost effective and scalable forms of performance-based online marketing today.

Remember:
  • Your target market is searching directly for you – your goal is to BE THERE – location location location
  • You are marketing to a chosen audience – you only appear (& spend) IF someone searches for you
  • YOU only get visitors who are searching for you, they are very well qualified
  • You have complete control by selecting the keywords and the budget and…
  • Best of all you can measure and adjust everything

Critical

Paid Search is very easy to start BUT is extremely complicated to do well and maximise your returns. Without the experience, knowledge and expertise that comes from successfully managing Paid Search Campaigns you will not be maximizing your campaign ROI.

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