Unless your target market knows your company name or website they will search online to find you. Your website is your most valuable marketing channel, do not launch and just sit back and wait. It’s like printing a brochure and leaving it in the box.
Location…Location…Location - search engines are the primary method of finding out information about a company or products. If your listing is outside the top 3 pages then you lose access to almost 90% of searchers.
Also know as google adwords, PPC is similar to SEO in that it gets you listed, BUT in the “sponsored” section of the search engine page.
Paid search is perfect when:
Paid search is extremely sophisticated and impressive returns can be had, but usually only with expert help.
Similar to traditional marketing we need to ensure that your market KNOW your website is alive, the initial objective is to generate visits.
We now focus on keeping you in contact with your market and keeping your website “top of mind”. When the consumer is ready to purchase then it is a natural next step to include you in discussions.