Search (SEO & PPC)

“My website traffic is pitiful”

Unless your target market knows your company name or website they will search online to find you. Your website is your most valuable marketing channel, do not launch and just sit back and wait.  It’s like printing a brochure and leaving it in the box.

We develop website traffic by optimizing your site (SEO), Internet Marketing and advertising on the search engines (PPC).

Search Engine Optimization (SEO)

  • Get Seen - 90% of users use the web for research
  • Get Seen First – Only 10% of people go past pg 3
  • Get Seen Right - 36% of people believe top rankers are catgegory leaders

Location…Location…Location - search engines are the primary method of finding out information about a company or products. If your listing is outside the top 3 pages then you lose access to almost 90% of searchers.

Pay Per click (PPC)

Also know as google adwords, PPC is similar to SEO in that it gets you listed, BUT in the “sponsored” section of the search engine page.

Paid search is perfect when:

  • You are waiting for your SEO to kick in
  • You need Instant marketing
  • The competiton is brutal and you want results

Paid search is extremely sophisticated and impressive returns can be had, but usually only with expert help.

Internet Marketing

Phase 1
Similar to traditional marketing we need to ensure that your market KNOW your website is alive, the initial objective is to generate visits.

Phase 2
We now focus on keeping you in contact with your market and keeping your website “top of mind”.  When the consumer is ready to purchase then it is a natural next step to include you in discussions.