Sell online
“Shall I buy?”
Internet visitors are high quality visitors, they reached your site by making several key choices:
- They selected the web to find your product/service
- Selected the keyword/phrase they think is most appropriate – actively looking
- Chosen your website from a list of competitors – chosen you!
…this means they have a “higher propensity to buy”, BUT they will only buy if:
- Attractive and not daunting
- Branded appropriately
- Visually uncomplicated -”Clean”
- Very easy to use
- Intuitive
- Easy access to functions
- Encourage interaction
- Buy online – E-commerce
- One click “call to actions”
The most comprehensive way of encouraging trust, interaction and ultimately sales is:
- Relevant and credible web content
- Carefully planned social media marketing
- A strong public relations programme.