There are thousands of well presented websites that are practicably unusable for anyone but the dedicated.
Visitors have expectations when they come into a site – you have to meet those expectations FAST. How many times have you left a site more or less instantly when you cannot find what you want?
Visitors - CHECK - REVIEW - DECIDE. You have:
There is little point in developing a fantastic looking website if your visitors leave, never to return.
Research tells us website visitors have less and less patience with badly designed websites. If at any stage a customer gets frustrated, bored or cannot find what he wants he “clicks out”.