Website Conversion Plan
F
irst, we develop a list of desired visitor actions, typical actions being:
- Register an email address
- Order a product online
- Download a white paper
- Watch a demo
Having identified the Site Owner and the Site Visitor objectives we:
- Review the site statistics and identify choke points, bounce rate and exit pages
- Create a site funnel (visitor path)
- Review and upgrade the exit pages and choke points
- Keep testing, reviewing and improving
In our experience, with a comprehensive review and an upgraded site structure there is normally a significant increase in visitors becoming customers.