This objective of this report is to identify the core KPI’s (Key Performance indicators) of your website it is intended to provide the reader with a ‘quick and dirty” overview. The report is produced weekly and the stats selected are compared to the previous week so you are able to benchmark your activity.
If you wish to share this “Dashboard” and/or apply it to other analytics accounts you may have then feel free to click this link and follow the instructions in your analytics account
The top left graph gives you are quick overview of the weeks activity in a graph format showing the ebbs and flows of your traffic.
The Second graph identifies your visitors – The following 2 tables focus on the types of visitors. The top table identifies NEW VISITS in other words visits who have not been on your site before.
The second table identifies your ORGANIC visitors – visitors who typed a word into the search engines and found your site as a result of that word appearing in your site and being high enough in the rankings to generate a visit.
This table tells you in significantly which pages are the most visited.
All the site that iMarketing manage are setup to provide a list of enquiries (Google defines these as goals) this bar graph identifies which pages generated the most goals
Conversion flow graph gives you are quick overview of the weeks activity in a graph format showing the flows of your goals completion.
This table provides a numerical overview of marketing channels in the last 7 days, it also identifies your Goal Copletions.
Marketing Channels vs New user visits tells you a numerical overview of New user visits in each marketing channels in the last 7 days.
Source of visit tells you in significantly more detail the sources used to find your site.
Social visits are self explanatory – which social network generated the most traffic.
Site Revenue / Cost tells you the cost and product revenue in each campaigns.