Many is the time we hear – “My customers don’t know what I do”, “I have this database of prospects that I never speak to”. Maybe you want to:
Remind your customers of what you do
Inform them of the new products or services you offer
Speak to that database you have been developing
Or keep “Top of mind” for when that budget is finally signed off
Email marketing is an established successful marketing channel. There are development tools that enable well designed, cost effective email marketing campaigns to be developed in 48hrs.
We design, develop and distribute hundreds of campaigns. We work with each client in a continual cycle of design, develop, release, refine. Our systems are “web friendly” to avoid the emails being treated as spam.
Regretfully a website is only the start, the feel good factor that a visitor gets when he can achieve a task online quickly is immense. Of course that does not even reflect the efficiency increases that can come with online tools.
Identify visitor issues and provide tools enabling them to carry out their tasks quicker and more easily
Establish where savings can be made in your processes perhaps a simple tool could be developed to save you time and money?
Our team having worked in many industries and bring a great deal of knowledge to the designing and developing of online applications.
Specify the tool or functionality – what it must do
90% of the sites that we review, rebuild, repair were built without regard for the visitor or mobile devices.
A great looking site or a site that is technically brilliant, but is not solving visitor problems and delivering enquiries or sales is wasted.
A marketing led website that focuses on your visitors, delivering experiences that solve their problems in the process motivating them to “talk to you”.
We develop websites in the following stages:
Website strategy. The start is the brief. What are your objectives? From this we work to develop an understanding of your business, the competitive landscape and how we are going to assist your online marketing.
Design & creative. Website visitors have less and less patience with bad navigation and poor design. Our creative aims to ensure we reduce the instances of visitor loss through poor design, poor communication, poor usability or a look and feel that is not in keeping with your services or products.
Web page development. Our development team follow a tried and tested structural model. They create the code and the functions ensuring there are no search blocks and the site is fast to load. At all stages in the development we are continually reviewing for website usability and how we are going to motivate customer conversions.
Applications and plug ins. Most of our customers have a requirement for an online application, be it a listing database, or an ecommerce function.
Support and maintenance. What is the best way to manage your new tool.
Everyone is telling you to participate, you understand the potential and that it MUST be done, however, finding the time to properly strategize your social media marketing efforts and then to implement them is a huge challenge.
We have been working with small business for over 6 years solving this problem. With our clients we create the strategy and then develop and implement plans. Ultimately we look to increase brand penetration and customer engagement.
Our services are aimed to fit into a small business’s budget, and expectations. We help, advise, direct and do the work – we let you get back to what you do best – running your company.
Identify your objectives – we always start with identifying what you want and why
Strategy – This is the “interesting” part – how are we going to achieve the objectives
Actions – The fun part we get on with it
Review – well, how have we done, what worked, what do we need to change?
We have various levels of involvement, we can provide the strategy and ideas or we can just implement and review.