Analytics – Why Measure?
The landscape changes
Once the site has been set up to be search engine friendly the work really begins as the search engine landscape is constantly changing.
- Your site will change
- Competitor sites will change
- Most significantly the search engines are constantly updating their algorithms.
- Search engines regularly “clean up” their listings to remove unethical sites they have found
This requires us to continually ensure that your site is performing, in order to do this we evaluate your activity and listing monthly by delivering and analysing a series of reports:
- Activity summary (Visitors, pages, keywords)
- Site ranking reports
- Competitor ranking reports
- Site and competitor full links review
The provision of this information enables us to make recommendations to maximise website opportunities.