Database/dynamic sites operate in a different fashion to general websites. Data is stored in a database on the webserver and then when information is requested it is assembled by the application and uploaded to the browser. This process is done in real time. Often the drawback of a database led site is limited static text which means search engines cannot read the site content. This results in a site appearing much lower in the search listings and ultimately being harder to find by your customers. There are ways around this which i-Marketing use as part of their standard web development practices.
We also provide customer database solutions to provide a platform for measurable marketing activities.