Use paid social media to increase their brand loyalty and advocacy:
- Don’t aim to sell and use the right messaging in the ads
- Make sure to focus on providing value to your target audience – know what they want, and deliver it!
- For advocacy, show your ads to existing customers, encouraging them to tag their friends in the comments-this way, you can build a community and create a discussion
- For loyalty, check to see if an existing customer is searching for a competing brand – you can show them an ad with a loyalty deal to keep them with you
- Use your organic social media engagement audiences and loyalty CRM data to drop exclusive discount codes and early windows for shopping new products