What are you doing to increase the number of Fans you have on Facebook?
A study from Forrester reported several interesting facts about Facebook Fans and the impact they have on the bottom line:
Studies of several brands were carried out by Forrester and indicated that Facebook Fans propensity to purchase from their supported companies varied from twice as like to in excess of 5 times as likely.
In addition being a Fan of a product has a huge impact on the chances of someone purchasing the product or service.
Having a large Fan base is powerful. The challenge is providing a reason or a motivator to get your fans to recommend your product or service, you have to encourage Fans to recommend a reason is necessary to make a recommendation.
Okay, so we know that there’s value to having a lot of Facebook Fans. But what are the action steps?
There are a huge number of facebook tools that help create promotions on Facebook, Twitter, LinkedIn and YouTube.
The #1 reason people become a Fan of a product or service is to receive discounts and to enroll in promotions. When you provide discounts to your Fans, you’re rewarding them for their loyalty.
Why not provide a short term discount to everyone who mentions your Facebook page over the next 24 hours.
The bottom line is that there is value to having a lot of Facebook Fans. The trick is to leverage those loyal fans by using some of the action steps mentioned above.