There have been heaps of changes on google over the last year, so here are 4 website areas to focus on to ensure you will generate traffic and achieve a decent ranking.
Make sure it has real value for the reader – we want the visitor to read and stay “on page/site’ as long as possible, we do not want them to “bounce” therefore:
Whilst using keywords is still critical – topics are becoming more important – so write “How tos (How to Sharpen a knife? etc)
Write normally – NOT FOR SEARCH ENGINES – Google can now identify badly written pages and poor visitor metrics.
Make it easy for readers to understand the content – your titles should be original and useful. Of course try and include a keyword, but remember the reader.
DO not keyword stuff your pages – so yes include your target keyword or phrase in the H1 do not do it ad infinitum in all tags.
Of course if you can easily do it add your keyword in your url but do not do it over and over again
Everyone is getting used to using their mobile devices online – your site MUST be up to it – no 2 fingered zooming – areas to target:
Do this with integrity – do not create content that is riddled with links – Google is picking up on this. Better to:
Make sure you are linking to and from your own content – AS LONG AS IT IS RELEVANT – and of course useful.
When you research and write with the visitor/reader in mind it is difficult to be faulted for too much – keeping your nose clean is a great strategy to stop getting penalised and to persuade google to rank you.