Googles analytics software has a number of ways of tracking conversions, either through event tracking or through goals.
Google Analytics Tracking is specifically targeted at measuring not only activity but what that activity is actually doing, for example:
Some examples of how Events & Goals are used.
Our client sends out monthly newsletters to their existing and prospect client database. These newsletters are not just advertising, they provide links to carefully prepared and very detailed financial analysis on the website. Using Event Goals the client is able to track the number of downloads and which financial report was viewed. This information will be useful in steering future content and products.
Having invested a significant amount of time and money on producing good quality videos of the yachts available for charter the client is now identifying how long each user spends watching them. The client may decide to make future videos shorter or longer depending on the results or may even decide to do something entirely different.
For this client their online business is key to their survival. Their customers are global and the online ordering process is continually being reviewed. This new capability to see the number of errors visitors experience will be very helpful in further enhancing the site. Perhaps we’ll find there will be a trend we’ll be able to pinpoint a particularly troublesome part of the process.