How to turn on IP Anonymization for Google Tag Manager

General Data Protection Regulation (GDPR) is coming into force on 25 May 2018 and forcing organisations to review the ways they collect and manage personally identifiable data of EU citizens.

Under the GDPR, if you use Google Analytics for your website, then Google is your Data Processor and your organization is the Data Controller since you control which data is sent to Google Analytics.

So you need to turn on IP Anonymization in Google Tag Manager, because Google does use it to provide geo-location data.

Please follow this step below for turn on IP Anonymization in Google Tag Manager

  • Open the tag that fires the GA pageview and click edit the tag
  • Expand “More settings” (if you don’t see it check Enable overriding settings in this tag)
  • Expand “Fields to set
  • Click on Add a field and configure it like this:
    • Field name: anonymizeIp
    • Value: true
  • Save and publish the changes

To check if the IP Anonymization field is set correctly you follow this step below

  • Install GA debugger chrome extension – click
  • Enabled this tool
  • Look at dev tools (F12) for Google Chrome, then click console tab.
  • Find this text ‘anonymizeIp (&aip) 1’
  • If you see that so it mean your setting is correct.

Instruction Gallery



How to turn on IP Anonymization for Google Tag Manager

General Data Protection Regulation (GDPR) is coming into force on 25 May 2018 and forcing organisations to review the ways they collect and manage personally identifiable data of EU citizens.

Under the GDPR, if you use Google Analytics for your website, then Google is your Data Processor and your organization is the Data Controller since you control which data is sent to Google Analytics.

So you need to turn on IP Anonymization in Google Tag Manager, because Google does use it to provide geo-location data.

Please follow this step below for turn on IP Anonymization in Google Tag Manager

  • Open the tag that fires the GA pageview and click edit the tag
  • Expand “More settings” (if you don’t see it check Enable overriding settings in this tag)
  • Expand “Fields to set
  • Click on Add a field and configure it like this:
    • Field name: anonymizeIp
    • Value: true
  • Save and publish the changes

To check if the IP Anonymization field is set correctly you follow this step below

  • Install GA debugger chrome extension – click
  • Enabled this tool
  • Look at dev tools (F12) for Google Chrome, then click console tab.
  • Find this text ‘anonymizeIp (&aip) 1’
  • If you see that so it mean your setting is correct.

Instruction Gallery



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