Benefits and timing of PPC/Google Adwords and when?
PPC may not always the best solution however in some or all of the following situations it is a great tool
- Very qualified website traffic
- Cost effective, you only pay when your ad is clicked
- The most measurable and accurate form of advertising
- Immediate visibility as quick to launch
- Different/New visitors
- Increase in brand awareness & equity with new eyeballs
- Fixed budget with the ability to qualify and maximize your returns
90% of people have sites, only 10% advertise
Ideal opportunities for PPC?
- Time dependant product launch
- Organic SEO has not yet had time to take effect
- The market is large and the competition is excessive so achieving rankings/listings is going to be difficult