PPC/Google Adwords When?

Benefits and timing of PPC/Google Adwords and when?

PPC-SEO-remarketingPPC may not always the best solution however in some or all of the following situations it is a great tool

Benefits

  • Very qualified website traffic
  • Cost effective, you only pay when your ad is clicked
  • The most measurable and accurate form of advertising
  • Immediate visibility as quick to launch
  • Different/New visitors
  • Increase in brand awareness & equity with new eyeballs
  • Fixed budget with the ability to qualify and maximize your returns

OPPORTUNITY

90% of people have sites, only 10% advertise

Ideal opportunities for PPC?

  • Time dependant product launch
  • Organic SEO has not yet had time to take effect
  • The market is large and the competition is excessive so achieving rankings/listings is going to be difficult
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