The effects of SEO

The effects of SEO and how long it takes to make a difference?

Often asked – no simple answer – invariably it depends!

  1. Competition
  2. Quality of your site
  3. Content
  4. History
  5. Time alive (domain and site)
  6. etc etc

As with all things it depends on budget – the more resource you throw at the site the quicker you can sort it out and “fill it with content”.

Several things you can do to a site that will speed things up:

Brand new Website (New Domain)

Get something up with something in ASAP so you can start building your online presence (Even if you throw it away later) etc. Now get the rest of the site build

However a realistic time frame to increase your traffic from zero to around 100 visitors per day is about a year. This is assuming you have 1 person working on your website who understands about SEO.

A big part of the SEO mix is great content using the right keywords. If we have lots of content we can accelerate the website in the search engine rankings.

  1. More content = more keywords
  2. More pages = more keyword/page focus
  3. More pages/more content = more chance of getting hit for peripheral searches
  4. More content = more longtail traffic

Existing Website to a New Domain/New Website to Existing Domain

Making changes of this magnitude needs to be done carefully. In the majority of instances we can massively mitigate the risk and reduce the loss to something negligible – however, the things we would do:

  1. Ensure the new site mirrors the old as much as possible (in terms of content and tagging)
  2. Put in place redirects
  3. Identify pages with links and high page ranks and take extra special care

HOWEVER the mere fact that there is change always engenders some form of loss so we would recommend a burst of activity on the site for the 2 months following launch.

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