Definition – Web page optimisation is the practice of re-developing the code and structure of a website to ensure it makes it “easy” for search engines to find and index your website pages.
Many web design companies focus only on the look and feel of a website. This can cause the website pages to be difficult or impossible to read by the search engine robots reducing the chances of being listed highly (or even listed) in the search engines.
If a search engine cannot find/read you then neither can your target market.
If your website:
Then your page may not be found and…
This means VISITORS WILL NOT FIND YOUR SITE.
You need to give the search engines what they want without chasing the latest technique or “black hat” trick.
The first step is to carry out a site audit – this provides the basis for upgrading or re-developing your site.
Most audits are segmented into the following areas:
A conservative estimate is 90% of sites reviewed by us have a number of major issues that when cured can result in a traffic increase (and sales) by 2-300%.