Website Conversion Plan (CRO)

Website Conversion Plan


First, we develop a list of desired visitor actions, typical actions being:

  • Register an email address
  • Order a product online
  • Download a white paper
  • Watch a demo

Having identified the Site Owner and the Site Visitor objectives we:

  • Review the site statistics and identify choke points, bounce rate and exit pages
  • Create a site funnel (visitor path)
  • Review and upgrade the exit pages and choke points
  • Keep testing, reviewing and improving

In our experience, with a comprehensive review and an upgraded site structure there will be a significant increase in visitors becoming customers.

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