6 steps in planning a Website

The stages of Website Development

The 6 steps we follow in website planning and design:

Site Strategy

  • What is the product/service and who are you going to sell to
  • Why should they buy from you – how are you going to be different?
  • How are you going to market online to get attention


  • Plan what pages you need
  • What is the objective of each page – how are you going to achieve this?
  • Develop a content outline – an essay plan for each page (headings etc)
  • Who is going to produce the content and by when?

Keyword Research

  • Establish what words customers actually use to find your products / services


Develop the design brief:

  • Who are you talking to, what are you saying, why should they listen?
  • What is their profile

Develop the copy brief

  • Identify what type of imagery is going to communicate your message

Functional Spec

  • Any site applications required and their configuration


  • Who is supplying what and when

Once all the plans and deliverables are agreed then we start delivering…….

Please contact us for more info.

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The Great Oast, Steep Marsh Petersfield Hampshire GU32 2BN
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