A very common complaint, unless your target market knows your company name or website they will search online to find you.
Your website is your most valuable marketing channel, you have to market it – imagine printing a brochure and leaving it in the box!!
Our raison d’etre is to develop your website traffic we do this in 3 key ways:
Search engines are the primary method of finding out information about a company or products. If your listing is pg4+ you lose access to almost 90% of searchers.
Also known as google adwords, PPC is similar to SEO, it gets you listed, BUT in the “sponsored” section of the search engine page.
Paid search is perfect when:
Paid search is extremely sophisticated and impressive returns can be had, but usually only with expert help.
Phase 1 – Similar to traditional marketing we now market your website, we look to generate traffic (visits) and possibly a email database.
Phase 2 – We now focus on keeping you in contact with your market and keeping your website “top of mind”.
Objective – We try to ensure that when the consumer is ready to purchase then it is a natural next step to include you in discussions.