How we work – SEO Methodology

SEO Optimisation Process

We have a well tested process when we take on websites that need optimizing.

Website Audit

A complete review of your website and its envrionment

• Benchmark site visibility
• Review competition
• Review similar sites
• Site Features
• Site content – optimized?
• Site architecture
• Content

Keyword Research

Identify the keywords used to search for your products

• Are there any keywords
• Are they the right keywords
• Specific keywords traffic
• Keyword/structure silos
• Tag planning
• Sufficient content
• Correct content

Renew or Rebuild

Upgrade your website to include latest SEO “thinking”

• Prepare site specification
• Upgrade website pages
• Upgrade site structure
• Update code/meta tags
• Update file naming structure
• Optmise/add new content
• Enter statistics code

Register & Link

Get your site recognized and accredited online

• Search engine submissions
• Sitemap submission
• Website verification
• Directory submission
• Link development
• Social media linking
• Article development

Review & Revise

Review analytics to increase visitor conversions

• Visitor numbers
• Page views + Bounce rate
• Time on site
• Keyword usage
• Landing pages
• Conversion rates

On completion you have a optimized site that can be found by search engines maximizing your possibility of website traffic.

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The Great Oast, Steep Marsh Petersfield Hampshire GU32 2BN
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