Website Marketing with a limited budget

Small Business Search Engine Marketing

Things you simply must do when marketing your site

Google+ Local

Create your business listing on Google especially if you are a business that needs a local presence.

Benefits:

  • Claiming your Google Places page is free.
  • Business listing verification helps you rank higher in Google Maps and on Google SERPs. (Generally)
  • Google Places pages can include photos, videos, ratings, reviews, product/service information, and more.
  • Content-rich Google Places pages increase relevance for consumers.
  • When used in a mobile context it is fantastic at enabling a visitor to find you.

Social Media – Facebook, Twitter, Linkedin and Google+

No social presence begats irrelevance or a belief that you are not that big a deal.

Overall benefits:

  • Brand building – paint a picture
  • Opportunity to distribute content
  • Engage with your consumers
  • Promotional opportunities
  • Another lead-generation tool.

Ensure your website is optimized

No keywords or the wrong keywords badly placed means a poor (or no!) listing the upshot of which is no traffic.

Benefits:

  • Traffic
  • Qualified traffic
  • Digital Presence

By the way I have assumed it works and can be indexed


Ensure your website is MOBILE friendly

If I have to zoom in and out to read your stuff then it better be good – in fact it better be brilliant.

Benefits:

  • Competitive advantage as lots of others are not
  • Research shows user intent on mobile is more “local” therefore more SMB appropriate
  • Branding – “I care for how you use our stuff”
  • Close the deal quicker – I do not have to go home to buy from you
  • Get found online quicker – served up faster

Set up your analytics

Without analytics it is like driving after dark with no lights on (Well almost!) you cannot see where you are going.

Benefits:

  • How well is the site working
  • Identify low hanging (cheap) opportunities
  • Identify cockups
  • Know when to panic (before you really need to panic)
  • Direct your small marketing budget where you are going to get the most bang for your buck

So what do we need to watch?

Phuket
More
Addresses
Contact Us
Intouch
newsletter
© 2019 Imarketingonly All rights reserved.
  • We will use the data you submit to fulfil your request. Privacy Policy.

Imarketingonly

The Great Oast, Steep Marsh Petersfield Hampshire GU32 2BN
125/5A Srisoonthorn Road. Cherngtalay District. Thalang Phuket 83110
+66 (0) 76 324184 +66(0) 898 740 040 +44 (0) 1730 895648 +44 (0) 208 1234 164 +44 (0) 7798 554540 Start Price 120 GBP