Definition – “the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and marketing initiatives.”
(The Web Analytics Association)
No more guessing!
For many businesses the internet has become the most important marketing channel. It is also one of the few marketing channels that you can truly measure return on investment (ROI).
With analytics, the guesswork is removed allowing you to maximise your marketing budget.
The level of sophistication is such that hour by hour we can modify and test website pages to optimize the conversion rates of visitors.
With all websites we develop we automatically include the installation of Google Analytics this at a bare minimum enables you to measure: