Universal Sailing School
- Optimized existing campaigns to increase visibility of specific sailing courses
- Implemented conversion tracking to track online enquiries
- Price driven ads resulting in a higher Conversion Rate
- Optimized existing campaigns to improve ROI and Conversion Rate
- Improvements in CTR from below 4% to consistently over 5% as a result of using over 1400 negative keywords.
- Conversion Rate consistently over 5% resulting in a lower Cost per Conversion
- Campaign restructured to consist of multiple ad groups.
- Strategies to drive more targeted traffic and preventing budget wastage
- Implemented conversion tracking to ensure better quality campaign tracking
- Conversion tracking implemented to track campaign results
- Increased online visibility of the website by always appearing in the in top three positions of the search results
- Continual ongoing optimization