An understanding of your objectives and KPIs.
• Objectives
• Time Frames
• Target Market
• KPIs + ROI
Identify the keywords used to search for your products
• Industry keywords
• Long tail keywords
• Comparative Analysis
• Match Type (Broad, Exact, Phrase)
Create Campaign Structure and create Adverts
• Group Keywords
• Develop Adverts & Variations
• Offers
• Campaign Structure
Launch Programme
Develop Landing Pages
• Launch
• Ad Tests
• Keyword tests
• Landing page tests
Review analytics to increase conversions
• Impressions, CTR
• Cost Per Click
• Cost per Conversion
• Conversion Percentage
With every program, we continuously monitor, evaluate and test with the objective of:
• Reducing your PPC costs
• Increasing your click through rates
• Increasing conversions
Paid Search can be done by anyone, but appropriate experience and knowledge is necessary to maximizing your return.
